SnackOn protein bar packaging
Designed to look like a window to your goal, your view of the mountain (goal) when you are in your trail (journey).
May 11, 2025
7 minutes read
Discovery
About the Brand
SnackOn is a Nepalese food company making quick, healthy, guilt-free snacks for people with busy, active lifestyles
They wanted to tap into the protein bar market with packaging that would stand out while reflecting their brand values.
Meaning
What is the central idea?
And finally it hit me, the central idea is ‘energy’. Yup, sometimes we overlook even the things that are most obvious.
The design needed to radiate energy, movement, and boldness, aligning with SnackOn’s mission to fuel adventure, fitness, and personal growth.
Eye-dentity
Color representation
Each packaging takes its color from the moment you'd reach for it. PeanutButter Cranberry opens the day in warm morning sun. Chocolate Sea Salt hits midday, when the sky deepens into cool blue and the afternoon needs something to anchor it. Blueberry Muffin closes the day in the soft hues of evening.
At the center of each pack, a mountain. The sky changes. The goal doesn't.
Holistic
Visual flow and hierarchy
The brand name, 13g protein, and the art is made in a way that is prominently visible when viewed from a far. Following the AIDA model, the art work acts as a way to grab potential customer’s attention and the protein content generates the interest in the product.
When the packaging is viewed from afar, the viewer follows an F-scanning pattern, first on the brand name, then on 13g protein and finally on the flavor.
Afterwards, when pick it up, they will read the “No Added Preservatives, No Added Sugar”, “Made in Nepal” and the Supporting health and quality icons as they are strategically kept darker.
Rollout
Outcome and reflection
Designing food packaging is about balancing boldness for shelf impact with clarity and trust for the consumer. I am glad I am able to support SnackOn’s mission to promote healthy snacking, easy and appealing for people with busy and active lifestyles.
Seeing my work on supermarket shelves still gives me goosebumps tbh.
Want to work with us on a packaging project like this?
Lets goooo, click below.
Start a Project
Meanings into Identites
Strategy-led identity for brands that want their core values to be the center of who they are.
Contact
kshitizshrestha09@gmail.com
sbxhaus is a sole proprietorship firm incorporated in Nepal under PAN Number: 127092878, registered at Sanovaryang, Ward 15, Kathmandu.